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On Running
Football Kits
First team football kit design
Date
2023
Zurich
Zurich
Concept Designs for On Running. On running is a Swiss sports brand that specializes in creating innovative and high-performance running shoes. Their shoes are known for their unique cushioning technology, which combines soft landings with explosive takeoffs, providing a responsive and comfortable running experience.
On running designs feature a distinctive "cloud" element on the sole, which provides adaptive cushioning and helps reduce impact forces while maintaining a lightweight feel. With a focus on quality, functionality, and style, On running shoes have gained popularity among professional athletes and running enthusiasts worldwide.
This is my No.1 aim at the moment to work with On to develop football kits for them. To break into the football world with On Running would be fantastic. In the images you will find a some text which is part of the proposal pitch to On Running along with some designs with a unique "On" cutout on the shirts which brings out a special branding feature which can be applied beyond football.
